The Raw Generation (Gen R) represents a movement that is becoming more mainstream in our society. It's a movement of expanding awareness - people are yearning for more out of their lives than just a paycheck and the status quo. Growing numbers of people are sick and tired of being sick and tired, and they want to take their lives back into their own hands. They're yearning to go back to nature, but not in the tree-hugging way of their hippie-era parents. They're learning that happiness and health are inherent in life if only we find the correct path, and Mother Nature is the teacher of the way.
With this shift in mindset, people are changing their paths from a reality of instant gratification, self-indulgent eating, laziness, and gluttony to a life of meaningful contribution to one's self and to others.